It started as an exercise of style given to 4 artists film makers and inspired partly by the work of Stan VanDerBeek, Douglas Stan Television Spots and Monodramas 1987-1991 and by Charles Billot‘s experimental shorts he filmed daily from 2006 to 2009, entitled ‘Nice Days’.   

A one-week exercise of style for the Artist Filmmaker with complete carte blanche and no pre-arrange creative pitch:5/6 days shooting with 5/6 videos a day _ 30 s long resulting in 25/30 experimental shorts to be pitch to brands to be acquired for commercial purposes
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The artists are now creating a montage and installation with a brand appropriation.